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Additional capability · Google Ads Management

Google Ads managed on top of data you can trust.

Campaign management with a tracking-first approach: conversions are verified before budgets are scaled, so optimisation is based on real outcomes.

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Campaign dashboard showing click-through rate, cost per conversion and quality score

What it is

Google Ads management covers planning, building, monitoring and improving campaigns so that budget is spent on searches and audiences likely to become customers.

My approach starts one step earlier than most: with the conversion data. Before optimising bids or budgets, I make sure the account is measuring the right actions accurately — because every automated bidding strategy depends on it.

Why businesses need it

  • Automated bidding needs accurate signals

    Smart bidding optimises toward the conversions it is given. If those are wrong, the system confidently optimises for the wrong thing.

  • Structure affects control

    A clear account structure makes it possible to see what is working, shift budget deliberately and avoid paying for irrelevant traffic.

  • Accounts need regular attention

    Search terms, bids, ads and landing pages all drift. Consistent review keeps spend aligned with results.

Problems it solves

Sound familiar?

These are the situations that usually lead someone to get in touch.

  • Spending on Google Ads without knowing which campaigns produce real leads or sales
  • Conversion counts in the account that don't match actual enquiries
  • Budget going to broad or irrelevant search terms
  • Campaigns set up once and never reviewed
  • Reports that describe activity but not outcomes

Tracking-first campaigns

Bidding is only as smart as the signal it learns from.

Before budgets are scaled, the loop between a click and a verified conversion has to be closed. This is the loop I build and check first.

What is included

Scope of the work.

Every engagement is scoped to what you actually need — these are the building blocks it is assembled from.

  • 01

    Google Ads Management

    Ongoing management of campaigns, budgets, bids and ads.

  • 02

    Account and campaign structure

    Campaigns and ad groups organised around your services, products and goals.

  • 03

    Conversion tracking setup

    Conversion actions and enhanced conversions configured and verified before optimisation begins.

  • 04

    Remarketing

    Audiences built from consented site activity to re-engage past visitors.

  • 05

    Campaign Optimization

    Regular review of search terms, bids, ads and landing page performance.

  • 06

    Reporting

    Plain-language reporting focused on leads, sales and cost — not vanity metrics.

Technologies used

The stack behind this service.

Chosen per project to fit the platforms you already use.

  • Google Ads
  • Google Tag Manager
  • Google Analytics 4
  • Google Merchant Center
  • Looker Studio

Implementation process

How the work is carried out.

Clear stages, so you always know what is happening and what comes next.

  1. 01

    Audit and goals

    I review the account and tracking, and we agree what a valuable conversion is and what it is worth.

  2. 02

    Fix the measurement

    Conversion tracking is repaired or rebuilt so the account reports real outcomes.

  3. 03

    Build or restructure

    Campaigns are created or reorganised around your goals and budget.

  4. 04

    Optimise and report

    Ongoing optimisation with regular reporting and open access to your own account at all times.

FAQ

Questions about Google Ads.

Do you offer Google Ads and Meta Ads management?

Yes. Both are available as additional services. My focus is making sure campaigns run on accurate conversion data, which is why tracking is always reviewed first.

Who owns the ad account?

You do. Campaigns are built in your own Google Ads account and you keep full access. If we stop working together, everything stays with you.

Do you guarantee results?

No. Nobody can honestly guarantee advertising results, because they depend on your market, offer, budget and competition. What I commit to is a sound structure, accurate measurement and transparent reporting.

Is there a minimum ad budget?

There is no fixed rule, but the budget needs to be large enough to generate meaningful data. We'll discuss what is realistic for your industry before starting.

Related services

Start a conversation

Let's talk about Google Ads.

Tell me what you're working with and what you need. I'll reply with next steps and, where it makes sense, an audit of your current setup.

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