Services

Tracking first. Everything else built on it.

My primary specialization is advanced tracking and server-side measurement. Website development, landing pages and campaign management are built on the same foundation — accurate data.

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01Tracking & MeasurementPrimary specialization
02Website & Landing PagesSecondary specialization
03Performance MarketingAdditional capability

Tracking & measurement

The core of what I do.

Four connected services that take you from an unreliable setup to measurement you can make decisions on.

Primary specialization

Advanced Tracking

Build reliable measurement systems that help businesses understand user behaviour and accurately measure conversions.

GTM Implementation
GA4 Configuration
Conversion Tracking
E-commerce Tracking
Enhanced Conversions
Cross-Domain Tracking
Event Tracking
Tracking Audits

Explore Advanced Tracking

event-validation · demo

debug

10:42:19view_itemitem_id · value · currencyvalid
10:43:02add_to_cartitems[1] · value 4999.00valid
10:44:37begin_checkoutitems[1] · couponvalid
10:46:10purchasetransaction_id · valuevalid

Illustrative validation view · demo data

Primary specialization

Server-Side Tracking

Move beyond traditional browser-based tracking with a properly designed server-side measurement architecture.

Server-Side GTM
Meta Conversions API
GA4 Server-Side Tracking
Google Ads Conversion Integrations
First-Party Data Architecture
Event Deduplication
Consent-Aware Tracking
Tracking Validation
Server-Side Infrastructure Setup

Explore Server-Side Tracking

01 Web GTM

Web containerbrowser

02 Server GTM

Server containeryour subdomain

03 Platforms

GA4
Meta CAPI
Google Ads

GTM & GA4

Structured Google Tag Manager containers and correctly configured GA4 properties, so the reports your team opens every week are ones they can rely on.

Container architecture
Data layer specification
GA4 property setup
Key events and conversions
E-commerce events

Explore GTM & GA4

Meta Conversions API

A properly implemented Meta Conversions API setup that works alongside the pixel, deduplicates correctly and respects each visitor's consent.

Implementation approach
Event mapping
Deduplication
Event matching parameters
Consent-aware sending

Explore Meta Conversions API

Website & landing pages

Built to convert. Built to be measured.

Design and development from someone who also plans the tracking — so nothing has to be retrofitted after launch.

aurevia-residences.example

Concept design · fictional brand

Website Development

Responsive business websites built with clean code, clear structure and analytics wired in from the first commit — not bolted on after launch.

Business Websites
Corporate Websites
Portfolio Websites
Responsive Websites
Website Redesign
Website Optimization
Form Integrations
Analytics Integrations

Explore Website Development

oravelle-dental.example

Concept design · fictional brand

Landing Page Development

Focused, fast, mobile-first landing pages for advertising campaigns — with forms, CRM connections and conversion tracking built in.

Lead Generation Pages
Advertising Landing Pages
Sales Funnels
Conversion-Focused Landing Pages
Form Integrations
CRM Integrations
Tracking Integrations
Mobile-First Design

Explore Landing Page Development

Performance marketing

Campaigns that run on accurate data.

Offered as additional services, for clients who want tracking, landing pages and advertising handled together.

Google Ads

Campaign management with a tracking-first approach: conversions are verified before budgets are scaled, so optimisation is based on real outcomes.

Explore Google Ads

Meta Ads

Facebook and Instagram campaign management built on a verified pixel and Conversions API setup, so Meta optimises toward the outcomes that matter.

Explore Meta Ads

Capabilities

Google Ads Management
Meta Ads Management
Performance Marketing
Remarketing
Campaign Optimization
Marketing Analytics
Conversion Rate Optimization
Marketing Automation

My process

Five steps from first conversation to handover.

A predictable way of working, whether the project is a tracking audit, a server-side build or a new landing page.

01
Discovery
Understand business objectives and requirements.
A conversation about your goals, your current setup and what a good outcome looks like for you.
02
Audit & Strategy
Identify gaps and prepare an implementation plan.
I review what already exists and share a clear scope, timeline and plan before any build work starts.
03
Implementation
Build the tracking system, website or campaigns.
Work is carried out in staging or separate workspaces so nothing on your live site changes untested.
04
Testing & Validation
Validate functionality, integrations and events.
Every event, form and integration is checked end to end — in the browser and in the receiving platform.
05
Handover & Support
Deliver documentation and discuss ongoing support.
You receive documentation and a walkthrough, plus the option of ongoing support if you need it.

Start a conversation

Let's make your marketing work smarter.

Whether you need reliable conversion tracking, server-side implementation or a website built to convert, let's discuss your next project.

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Prefer email? hello@talktohariom.in