About Hariom
Behind the data. Beyond the clicks.
I help businesses understand what their marketing is really doing — by fixing the systems that measure it, and building the pages those systems run on.
- Experience
- 4–5 years
- Focus
- Tracking & measurement
- Works with
- B2B & B2C
Introduction
Technology meets marketing. That’s where I work best.
I'm Hariom. I work on the technical side of digital marketing — the part that decides whether the numbers in your reports can be trusted.
I started in performance marketing, planning and optimising campaigns on Google and Meta. The longer I did it, the clearer it became that the quality of the measurement behind a campaign matters as much as the campaign itself. A well-run account fed by broken conversion data will always underperform.
So I moved closer to the data: Google Tag Manager, GA4, conversion tracking, server-side setups and the Meta Conversions API. Today that is my primary specialization, supported by website and landing page development — because the cleanest tracking comes from building the page and the measurement together.
Experience & background
A marketer first. A technician by necessity.
Over 4–5 years in digital and performance marketing, I have worked across campaign strategy, analytics and implementation — which means I understand what a marketing team needs from its data, not just how to deploy a tag.
That background shapes how I work. I don’t measure everything that can be measured; I measure what a business needs in order to make its next decision, and I make sure the number is right.
Technical expertise
What I work on.
Three connected areas, with measurement at the centre.
Primary specialization
Measurement
- Advanced Tracking
- Server-Side Tracking
- Google Tag Manager
- Google Analytics 4
- Conversion Tracking
- Meta Conversions API
Secondary specialization
Development
- Website Development
- Landing Page Development
- Form & CRM Integrations
- Analytics Integrations
Background and additional capability
Marketing
- Performance Marketing
- Google Ads
- Meta Ads
- Marketing Analytics
- Conversion Optimization
Industry exposure
Different industries measure different things.
I've worked across the sectors below. Each has its own definition of a conversion — and its own ways for tracking to go wrong.
- E-commerce
- Product, cart and purchase events with revenue that reconciles to orders.
- Healthcare
- Appointment and enquiry tracking, with extra care around sensitive data.
- Education & EdTech
- Lead forms, application steps and counselling-call conversions.
- Real Estate
- Brochure downloads, site-visit requests and call tracking by campaign.
- Travel
- Multi-step booking journeys that often cross domains.
- Lead Generation
- Form, call and WhatsApp conversions tied back to their source.
- B2B
- Longer sales cycles where lead quality matters more than volume.
- B2C
- High-volume funnels where small tracking errors add up quickly.
Technology ecosystem
Skills and tools.
The platforms I use day to day across measurement, development and automation.
Tracking & Analytics
Where events are collected, validated and sent to platforms.
Google Tag Manager
Google Analytics 4
Meta Pixel- Meta Conversions API
Google Ads
Google Merchant Center
Microsoft Clarity
Hotjar
Web Development
What websites and landing pages are built with.
HTML5
CSS3
JavaScript
React
Next.js
Tailwind CSS
WordPress
Webflow
Analytics & Automation
Reporting layers and the glue between marketing tools.
Looker Studio
Zapier
Make
HubSpot
Professional journey
How my focus has evolved.
From running campaigns to building the systems that measure them.
Starting point
Performance marketing
Planning, running and optimising paid campaigns on Google and Meta, and learning how budgets and bids turn into business results.
Going deeper
Analytics and conversion tracking
Moving into Google Tag Manager, GA4 and conversion measurement after seeing how often campaign problems were really data problems.
Specialising
Advanced and server-side tracking
Designing data layers, server-side GTM setups and Meta Conversions API integrations with deduplication and consent handling.
Completing the loop
Websites and landing pages
Building the pages themselves, so that design, development and measurement are planned together from the start.
Today
Independent specialist
Working directly with businesses on tracking, server-side measurement, development and performance marketing.
Start a conversation
Let's talk about your measurement.
If something in your tracking doesn't add up — or you're planning a build and want it measured properly from day one — I'd be glad to hear about it.
Prefer email? hello@talktohariom.in